Einarsson Fly Fishing

The Founder

The founder of Einarsson fly fishing, Steingrimur Einarsson, started his company in 2007. The company is born out of a passion for outstanding engineering and dedication for fly fishing. The core idea behind the company is to design and manufacture top quality fly reels. Steingrimur caught his first fish on a fly at the tender age of seven, near his home in Iceland while fishing the legendary river Sog. This is where Steingrimur developed his passion for fly fishing that would sustain him throughout his life.

“Me and my friends usually started to fish for Arctic Char and Brown Trout beginning of May, or as soon as the water temperature was up to 4°C. We fished throughout the summer almost every day. I consider myself as being very lucky, able to grow up in the fantastic surrounding of Sog and the big lake Thingvallavatn.”

The Company

Einarsson Fly Fishing is born out of the fanatical pursuit of fly fishing and a passion for exemplary engineering. The pedigree of this company is firmly rooted in twenty-five years of manual and automated machining/engineering combined with a lifetime of fly fishing and guiding. Based in Isafjordur, Iceland, ‘Einarsson Fly Fishing’ captures the very essence of artisan principles while embracing cutting-edge technologies in design and manufacturing. Steingrimur Einarsson founder said

“From the very start we have worked continuously on improving the performance, quality and functionality of our design. Our aim is that our reels give the fisherman something extra and, of course, to last a lifetime…or two.”

“My technical background comes from CNC engineering and design. For a long time, it has been my passion to make high-quality fly reels, in 2004 the first seven reels were produced for personal use only”. “

Soon I experienced interest from Icelandic fly fishermen and friends who have learned about the reels, so a potential market in Iceland was emerging and thoughts turned to developing a marketing strategy”. One thing lead to another and Einarsson Fly Fishing was started. Einarsson Fly Fishing moved into a new production facility in 2009, following a large investment in CNC production machinery. All machining work for the Invictus reels is now undertaken in-house.

Two different types of reels are manufactured at Einarsson, the Plus series and the Invictus. Plus series is a redesigned version of the first reel made in 2004 and are now manufactured in 5 different sizes. Einarsson reels are made in Iceland, and the Einarsson quality team monitors the entire process to strive and uphold our standards of the highest quality. From the start, the design team of Einarsson has had one goal in mind, to design and build a brake system that would be smoother than any other ever made. The result is the patented Shock Absorbing Brake technology – SAB, the smoothest brake system ever made. The Invictus reel with the SAB system have now been in use since 2012 and are sold worldwide.

The Invictus Reels

Imagine that you are on the river bank, casting to a fish, shivering in readiness for the take. Suddenly you can feel your line stretching, your rod bends and the energy from the fish surges through your tackle. You are into the fight, as the synapses fire off in your brain the pleasure that every fly fishermen knows so well consumes you, holding you transfixed in the moment. Until you are snapped back to reality as the line breaks or the hook pulls out!

This is where our new braking system comes into play. The drag system that we have designed reduces the required start up inertia by overcoming the breakaway friction as the reel spool begins to spin, alleviating both the shock and the brief delay in allowing line to be dispensed from the reel. This smoother delivery translates into more control at the take and during sudden strong runs.Let’s wind back and look at the physics. When the fish pulls out line the fly rod bends and what happens is that the line, leader, and rod are storing this energy. Modern fly reels then convert this stored energy from the fish into heat at the brake system, always with a measurable spike in the breakaway friction.

The technical revelation ‘Einarsson Fly Fishing’ is presenting to the fly fishing world can store part of the fish-generated energy in the reel system. For the first time, breakaway friction is zero. Shock tippet is now actually built into the reel. The new brake system ensures that the transition in the brake system is softer* compared to leading brands in the reel market. The system will level out shockwaves during a take or fight, such as those from jumping and head shaking of the fish. This invention allows you to experience more pleasure, through the use of lighter tackle, less snapped leaders and surely more landed fish.

For more information about Einarsson Reels / prices/ and how to purchase one / please call Jim Stenson at 251-633-6330 or email me at jim@sweetwatersadventure.com

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